The fast food chain started selling a McVegan burger in hundreds of restaurants across Sweden and Finland on December 28 2017.
McDonald’s said the burger will be on its permanent menu in the two countries, a response to “more and more” people wanting to eat “plant-based food” that is better for the environment.
As the main ingredient is plant-based, the McVegan is considered to have a smaller climate impact. Livestock farming is responsible for around 14.5% of global greenhouse gas emissions, according to the UN.
Arguments amongst vegans broke out on social media, where some vegans argued that supporting this burger, would also support the meat industry behind the food giant.
Other vegan supporters retaliated saying that public demand controlled the meat industry and if public demand for meat stopped then all food manufacturers would be forced to become vegan and cruelty free.
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